UK Gaming Commission Releases Survey Results
by Hillary LaClair, Senior Editor
The UK Gambling Commission has made several developments in the online casino industry, based on statistical research and various interviews. This week the Commission released stats from ICM Research that encompassed 8,000 interviews between September of 2007 and June of 2008.
According to the report, in this time period the Gaming Commission found that 8.8 percent of those interviewed had engaged in one form or another of online casino gambling, whether by computer, mobile phone or digital television in the prior month. The percentage has not varied from the previous year, which was up 7.2 percent since 2006.
Of the 8.8 percent of people who gamble in online casinos, the majority are males between the ages of 18-44. Additionally, 5.0 percent of those who said they had participated in online gaming gambled in National Lottery activities. Of the 8,000, 6.2 percent were playing the National Lottery online. Computer or laptop was the most common choice for online casino gambling in the study at 6.9 percent, followed by mobile phone at 2.3 percent and digital television at 2 percent.
The Gaming Commission releases a survey once every quarter (March, June September and December) to a nationally representative sample of a minimum of 2,000 adults. Each survey takes place mid-week and on weekends over the phone. The Gaming Commission will collect data from each quarter and average them for yearly reports, where the 8,000 respondents come into play. At a 95% confidence level, the margin of error for the survey sample stands at .06%
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